Business Model of IPL | Explained How Team Owners Make Profit

Business Model of IPL | Explained 🔥How Team Owners Make Profit 🤑 From 2008 to 2012, the title sponsor was DLF, India's largest real estate developer, who had secured the rights with a bid of ₹200 crore (US$26 million) for five seasons.After the conclusion of the 2012 season, PepsiCo bought the title sponsorship rights for ₹397 crore (US$52 million) for the subsequent five seasons.However, the company terminated the deal in October 2015, two years before the expiry of the contract, reportedly due to the two-season suspension of Chennai and Rajasthan franchises from the league.The BCCI then transferred the title sponsorship rights for the remaining two seasons of the contract to Chinese smartphone manufacturer Vivo for ₹200 crore (US$26 million). In June 2017, Vivo retained the rights for the next five seasons (2018–2022) with a winning bid of ₹2,199 crore (US$290 million), in a deal more expensive than Barclays' Premier League title sponsorship contract between 2013 and 2016. On 4 August 2020, Vivo got out of the title sponsorship rights due to the ongoing military stand-off between India and China at the Line of Actual Control in July 2020.It was also reported that the withdrawal was a result of Vivo's market losses due to the ongoing COVID-19 situation and that it intended to return as the title sponsors for the following 3 years.Dream11 bagged the title sponsorship for the 2020 IPL for an amount of ₹222 crore.Vivo returned as the title sponsor for the 2021 IPL, but pulled out again, and was replaced by the Tata Group for the next 2 seasons.InsideSport reported that the BCCI would actually receive ₹498 crore (US$65 million) for the 2022 and 2023 seasons from title sponsors. Vivo had previously agreed to pay a higher amount for the last two seasons of its sponsorship contract due to the expansion of the league from the 2022 season. According to InsideSport, the new deal had been structured such that Tata would pay ₹335 crore (US$44 million) per year while the deficit of ₹163 crore (US$21 million) per season would be paid by Vivo. The Indian Premier League (IPL) is a professional men's Twenty20 cricket league, contested by ten teams based out of ten Indian cities.[1] The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. It is usually held between March and May of every year and has an exclusive window in the ICC Future Tours Programme.[2] Indian Premier League

Category